This workshop will be a high energy panel discussion of ways that lawyers of any level can leverage the principles of personal branding to build a successful practice. The panelists will specifically discuss using LinkedIn as a platform in various ways to get clients, become a thought leader, grow your network, and build your tribe. The panel will provide examples of strategies that have worked for them and the career opportunities that have arisen by harnessing their unique voice and perspective. The panelists will talk through techniques for promoting an LGBTQ-specific practice for solo practitioners, small firm attorneys, and Big Law lawyers whose niche includes LGBTQ+ competencies. Panelists will also discuss the distinctions between branding to build a practice versus branding and marketing when considering a lateral leap. Not for CLE credit.
Speakers: Deian McBryde (McBryde Law LLC); Nathan Peart (Major, Lindsey & Africa, LLC); Sara Tucker (Womble Bond Dickinson)