Intellectual Property Institute

2014 IP Institute Program and Schedule

Thursday, August 21, 2014 | 2:00pm – 5:30pm

Applications for the IP Institute are now closed


All descriptions and speakers subject to change.


2:00pm  2:15pm     Opening Remarks

Speaker: Brian Winterfeldt (IP Institute Chair and Head of Internet Practice, Katten Muchin Rosenman LLP)


2:15pm – 3:00pm      The Enduring Value of Trademarks

Review the development of trademarks as source indicators for products and services in the United States and globally. Discuss the evolution of what constitutes a trademark, including word marks, stylized marks, and designs, as well as colors, sounds, and shapes, and more. Explore how the value of a trademark or brand is assessed, and how this valuation can influence an organization’s business decisions. Analyze best practices for ensuring trademarks retain their value, including ensuring adequate use and enforcement in the marketplace, the benefits and pitfalls of rebranding, and maintaining value during acquisitions and divestitures.

Speakers: Sherry Jetter (Special Counsel, Katten Muchin Rosenman LLP), Adrienne Logan (Senior Vice-President & General Counsel, Kenneth Cole Productions), Julius Towers (Chief Personal Care, Hill’s and Licensing/Transactions Trademark Counsel, Colgate-Palmolive Company), Alfred Zaher (Partner, Novak Druce Connolly Bove + Quigg LLP)


3:00pm – 3:45pm     Innovation and the Value of Patents

Hear from prominent members of the patent community on how to leverage patent rights to maximize profitability. Explore how patent practitioners and inventors can collaborate to develop innovative and protectable technologies. Analyze the fine (legal) line between inspiration and infringement, and how understanding this line translates to efficient and effective research and development. Review the latest developments in legislation and case law, particularly pertaining to patent trolls and nuisance lawsuits. Discuss strategies for determining when to make the significant investment required to litigate patent disputes.

Speakers: Marla Butler (Partner, Robins, Kaplan, Miller & Ciresi L.L.P.), Joseph Loy (Partner, Kirkland & Ellis LLP), Linda Thayer (Partner, Finnegan), Michelle Waites (Senior Patent Counsel, Xerox Corporation)


3:45pm – 4:30pm     The Internet and Intellectual Property Rights

Review how organizations are using the Internet in 2014 to promote their brands, products and services, as well as how the growth of the Internet may result in increased infringement by third parties. Discuss best practices for proactive use of social media, along with how to avoid the pitfalls that can damage a brand or company’s image. Explore this year’s changes to the domain name space through ICANN’s New Generic Top-Level Domain (gTLD) Program, and why an understanding of these changes is important for all organizations that use the Internet to conduct business. Analyze the increasing importance of approaching the Internet from a global perspective, including international social media platforms, Internationalized Domain Names (IDNs, or domain names in non-Latin characters), and more.

Speakers: Andy Abrams (Trademark Counsel, Google Inc.), Robert Doerfler (Senior Trademark Counsel, Harley-Davidson Motor Company), Geri Lynn Elias (Vice President & Intellectual Property Counsel, Kate Spade & Company), Alisa Hurlburt (Senior Attorney, Elizabeth Arden), Brian Winterfeldt (Head of Internet Practice, Katten Muchin Rosenman LLP)


4:30pm – 4:40pm     Break


4:40pm – 5:20pm     Roundtable Discussion: What Does an IP Portfolio Look Like in 2014?

Panelists and attendees will discuss the elements of a contemporary IP portfolio, including US and international trademarks, patents, copyrights, domain names (possibly including new gTLDs), social media profiles, and more. How do these different elements – and the practitioners supporting them – work together to create a comprehensive and cohesive collection of intellectual property rights? How do organizations determine how to allocate internal and external resources among these seemingly competing, but ultimately complementary, priorities?

Facilitators: Q. Todd Dickinson (former Executive Director, AIPLA), Robert Doerfler (Senior Trademark Counsel, Harley-Davidson Motor Company)


5:20pm – 5:30pm     Closing Remarks

Speaker: Brian Winterfeldt (IP Institute Chair and Head of Internet Practice, Katten Muchin Rosenman LLP)